Marketing strategies of Apple Inc Term Paper Example | Topics and Well Written Essays - 1250 words

Marketing strategies of Apple Inc - Term Paper Example It's products and services include Macintosh (Mac) computers, iPhone, iPad, iPod, Apple TV, Xserve, a portfolio of consumer and professional software applications, the Mac OS X and iOS operating systems, third-party digital content and applications through the iTunes Store, and a range of accessory, service and support offerings† (Corporate Information, 2011, p. 1) With the rich legacy and tradition that has revolutionized computer technology of the 20th century, Apple Inc. has been revered by contemporary organizations as an icon of global technology. In this regard, the current research aims to proffer pertinent information that highlights the marketing strategies employed and implemented by Apple Inc. in its journey towards exemplary performance and financial success. Products Apple’s products are categorized into personal computers (PCs), to operating systems (OS), peripherals and the latest non-PC product lines (iPod, iPhone, among others). A quick view of the offic ial website’s product images and information classify their offers as: iPad and iPhone; Mac; iPod and iTunes; and iCloud; with specified retail stores for these products (Apple Inc., 2011). The slump in the technology industry, particularly in terms of trends in personal computers in the 2000s shifted Apple’s focus in the digital technology market that enabled them to recover from financial distress. The innovative strategy of designing iPhone was another instrumental investment that paid off for Apple. Having capitalized on the increasing proliferation of mobile phones, the technology of uniting the features offered in iPod to mobile technology attained the object to reinventing the phone to what emerged as the iPhone. As advertised in their website: â€Å"iPhone 4 features a durable glass design, the remarkably high-resolution Retina display, FaceTime video calling, a 5-megapixel camera with HDR capability, and HD video recording. It’s the biggest thing to ha ppen to iPhone since iPhone† (Apple Inc., 2011). Marketing Strategies The success of Apple Inc. has been attributed to their expertise and competitive advantage of knowing their products and scanning for opportunities in their external environment. As revealed by Vertygo Team (2011), â€Å"Apple has been so successful in these last years thanks to the fresh, imaginative way to think and do its business: a winning combination of exceptional products, great style and design, great strategy, innovative marketing, sleek and enticing communications† (par. 1). Apart from these, Apple’s competitive advantages could be summed as follows: (1) possesses strong corporate position and image as a pioneer manufacturer and marketing of easy-to-use computer for a wide range of customers; (2) positioned itself as an established manufacturer of high quality products: (3) exhibited exemplary competence in both hardware and software applications; (4) invested considerably and strate gically in research and development paving the way for the discovery of new product designs deemed to be more versatile than competitors and creation of innovative applications; (5) possesses the ability to employ strong leaders with vast professional experiences; (6) offered products packaged in strategic designs to focus on the products’

Final-44 Essay Example | Topics and Well Written Essays - 250 words

Final-44 - Essay Example the annexation of Texas took place in 1845 when the white settlers fought for freedom from Mexico and petitioned the newly formed Republic of Texas for the Union for statehood. Then the western border between the US and the Canada was agreed to be situated at 49o of north latitude. Later, US won the Mexican war in 1848 and thereby conquered California and New Mexico through the Guadalupe Hidalgo Treaty. Afterwards, by the Gadsden Purchase, the southern Arizona was taken in 1853 from Mexico1. Thus, by the 1853 agreement, the US achieved the Manifest Destiny that constitutes the contiguous states. Annexing Texas was so important that the Manifest Destiny could have ended without it. Texas was neither part of US nor an independent state since 1836 as Mexico did not affirm Texas’s independence and also, they threatened America of war in case of providing any assistance to Texas. Thus, Texas had to acquire help from other countries in order to pay for their military expenses. Subsequently, Texas signed treaties with France, Belgium and Holland in 1839 and 1840. Moreover, the Great Britain was also looking forward to Texas so as to control or acquire the United States. Hence, the US annexed Texas so that the foreign powers can be inhibited from harming America. Annexation of Texas led to the war with Mexico that further brought additional territory under US control2 as discussed above. Americans settled the great western frontier after crossing the Mississippi River. A massive westward movement evolved after the discovery of gold in California. The annexation of the southw est territories played a significant role in the expansion of US without which the Manifest Destiny was unachievable since this annexation resulted in to an inchoate union of the conflict territories in to a successful democracy stretching throughout a continent full of fertile land, natural resources and